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    Se încarcă postările ...
  • Umerasul face haina

    Daca un magazin are umerase ok, cuminti si ordonat puse retailerul nu castiga nimic prin asta. Dara pierde imens daca nu sunt asa. Eu propun un magazin in care umerasele sunt de fapt cheia conceptului. Idelier iti spune ceva?

  • Sean Landers si arta experimentului in retail

    A! Nu este suficient sa vezi un film ca sa devii ‘cautator’. Trebuie sa te rupi de context, sa experimentezi zilnic. Sa mergi cat mai des in vacante, si la targuri, sa calatoresti citind zilnic, sa te uiti la filme zilnic, sa scrii si sa vorbesti cu alti creatori zilnic. Intra in piesa, fa apoi scenariile si vinde!

  • ‘Viata este o cabina de proba’

    Ce ma face sa aleg de pe raft aceasta bluza si nu alta, acest sacou si nu altul? Ce ma face sa ignor momentan pretul scris mic si dosit pe eticheta? Ce ma face sa ignor teama ca peste 2 saptamani n-o sa-mi mai placa ceea ce tocmai ma pregatesc sa cumpar? Ce ma face sa mai culeg de pe bara inca un produs care parca MERGE mai bine decat primul sacou?